As you all know, we are currently progressing in the accelerated program of “Innovate for Digital India”. We are currently developing a MVP(Minimum viable product) for our product AiRpaper. As we are about to finish the MVP(Minimum viable product) of the same, we thought that it would be better to work on our product identity. The old logo which we designed back in June(2015), was done when we had just a basic idea about our product. But now it has changed a lot. We have learnt a lot of things during this acceleration program. We were able to discover the problem we are solving and the solution we are providing in a much more crisp way. Although there is only a small change that has been made, we felt that it would be nice to re-work from the design and the impact(to India) point of view. That is why we thought, this is right time to re-work on our product identity. Let us know what do you think.

Old logo

Old logo

AiRpaper logo

New logo